Simple, transparent pricing
Choose the tier that fits your ambition. All tiers give you access to the Wallplace platform and venue network. The difference is visibility and capacity: how many works, active placements and venue approaches you get.
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First 20 artists: 6 months free
The first 20 artists accepted get 6 months free. After that, every plan starts with a month free. No long-term contract, 30 days’ notice to leave.
Applications reviewed within 5 business days.
Core
billed monthly
Free trial on every plan
15% platform fee on sales
- Up to 2 active venue placements at a time
- Up to 8 works in your portfolio
- Standard artist profile
- Approach 7 new venues a week
- Visibility to venues browsing the platform
- Basic analytics dashboard
Premium
billed monthly
Free trial on every plan
15% platform fee on sales
- Up to 5 active venue placements at a time
- Up to 20 works in your portfolio
- Artwork of the Week: put one work at the top of the gallery for seven days
- Priority visibility in venue recommendations
- Approach 15 new venues a week
- Full analytics, views, enquiries, conversion
- Priority response from the Wallplace team
Pro
billed monthly
Free trial on every plan
15% platform fee on sales
- Unlimited active venue placements
- Up to 50 works in your portfolio
- Priority for programme placements, which pay monthly rent
- Featured artist: your profile leads the marketplace
- Priority visibility in venue recommendations
- Artwork of the Week: put one work at the top of the gallery for seven days
- Approach 30 new venues a week
- Full analytics with venue breakdown and export
- Dedicated account support
Annual plans include two months free (save ~17%). 30 days’ notice to leave.
Feature comparison
| Feature | Core | Premium | Pro |
|---|---|---|---|
| Portfolio works | Up to 8 | Up to 20 | Up to 50 |
| Artist profile | Standard | Standard, plus Artwork of the Week | Featured |
| Platform visibility | Standard | Priority | Maximum |
| Message venues | Yes | Yes | Yes |
| New venue approaches | 7 a week | 15 a week | 30 a week |
| Venue matching | Curated visibility | Proactive matching | Direct matching |
| Active placements at a time | 2 | 5 | Unlimited |
| Platform fee on sales | 15% | 15% | 15% |
| Analytics | Basic | Full | Full |
| Support | Standard | Priority | Dedicated |
| First month | Free | Free | Free |
Put the cost in perspective
Wallplace membership costs less than almost every other way of getting your work in front of a real audience.
Gallery hire
£200 to 1,000 per week
Art fair table
£300 to 500 per day
Instagram paid promotion
£50 to 200/month, no physical presence
Wallplace Core
£9.99/month, curated venue access
The Pro case: more walls, more often
Every plan pays the same 15% fee on sales. What Pro buys is capacity and distribution: unlimited active placements at a time, up to 50 works, and priority for programme placements, the ones that pay rent. Every extra wall is extra scans, enquiries and sale chances.
Some venues pay us a monthly fee to have their walls handled, and a share of that goes to the artists hanging there, usually around £10 per piece per month. A piece on a standard programme hangs for about 6 months before rotation, so one placement is worth around £60, and two placements across a year cover a Core membership. Rent stops when a piece comes down or sells. Programme placements are not guaranteed; they depend on venue demand like any other.
For artists producing enough work to hang in several venues at once, Pro is the commercially obvious choice.
Apply for ProPricing questions
The platform fee is the percentage Wallplace takes when a sale is made through the platform, whether that's a venue purchasing work outright, or a customer buying directly from a venue display. It is a flat 15% on every plan, separate from your membership cost. You keep the rest, minus any revenue share you have agreed with the venue hosting your work.
Core covers 7 new venue approaches a week, Premium 15, and Pro 30. The allowance is shared: placement requests, the first message you send a venue, and artwork request responses all draw on the same pool, so you can spend it however suits you. It runs on a rolling 7 days rather than resetting on a fixed day, so an approach you made last Tuesday comes back to you this Tuesday. Replying to a venue that has already replied to you is always free and never counts. You can see what you have left on any venue's request form.
Yes. Every approved artist gets their first month at no cost, on any tier. You can start with Core and upgrade later, or begin on Premium or Pro. The first month is always free. After that, billing begins on your chosen plan.
Yes, you can upgrade or downgrade at any time from your billing page. You check out for the new plan, it starts straight away, and your old plan is cancelled as soon as the new one is running.
No. We are a platform that connects artists with venues, we do not guarantee placement in any specific venue. What we do is ensure your profile is in front of venues that are actively looking for artwork, and we work to match you with the right spaces for your practice.
You can cancel with 30 days' written notice, by email or from your account settings. Your membership remains active until the end of the notice period. You collect any artwork on display with venues within 30 days of cancelling, and your profile is then removed from the platform. No cancellation fees.
Yes, on a programme. Some venues pay Wallplace a monthly fee to have their walls handled for them, and a share of that fee goes to the artists whose work is hanging there, usually around £10 per piece per month. A piece hangs for about 6 months before the standard rotation, so one placement is worth around £60, and rent stops when the piece comes down or sells. Rent is settled quarterly through Stripe Connect. Programme placements are not guaranteed.
No hidden fees. Your monthly membership and the platform fee on sales are the only costs. Delivery, framing, and any materials are your own costs as an artist. Wallplace does not add charges for these. All prices and fees are exclusive of VAT. If Wallplace becomes VAT registered, VAT will be added at the prevailing rate.
Ready to apply?
The first 20 artists accepted get 6 months free. After that, every plan starts with a month free. No long-term contract, 30 days’ notice to leave.
Apply to joinApplications reviewed within 5 business days.